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Why does your local business need
marketing?​

There is only ONE reason: 
If people can’t see you then they’ll pick your competitor!​

 

To attract and retain customers, your business needs to understand the value of marketing. People are unlikely to simply walk into your business and buy something from you if they don’t know who you are, what you are selling and why they should choose you over the competition (who are already doing that marketing to get noticed).

 

Many smaller businesses don’t place enough importance on marketing. They often see it as something that requires a lot of money and fancy advertising campaigns, but you don’t need the budget of Coca-Cola to market effectively. For example, with no money you can allocate a couple of hours of your time to promote your business through your social media channels. With a small amount of money you can place a print advert or a website banner. 

 

Whatever you do however, you must be consistent. And here’s why - before any of your marketing is acted upon, your prospects need to go through four stages: Recognise, Read, React and Remember.

 

Recognise:

When someone first spots your advert it flags you up in their sights. They see you, take a quick look and then most likely move on. 

 

Read:

The second time someone spots you they pay more attention – they read what you’ve got to offer and understand you a bit more. 

 

React:

Generally, when someone spots your advert for the third time they get a sense of déjà vu. But even though the process of recognition has started, and they may like what you’ve got to offer, the timing may not be right. Other priorities such as a boiler to replace, or Great Uncle Ray’s 100th birthday present to buy, might mean their cash is needed elsewhere. Also, the larger the purchase the more time they will take to research and consider. At this stage though, you are on their radar.

 

Remember:

While your marketing communications are important to you, this isn’t always so with your prospects even if they specifically requested them. They may lose or misplace them, throw them away, accidentally delete them or spill their coffee on it. There may also be the slim possibility that you haven’t encouraged them to take immediate action. So, to help them remember, the key weapon to your marketing success now is Repetition.

 

Repetition:

Your marketing communications are competing with so much other marketing, that to convert your prospects into buyers, you need to keep in touch with them, repeatedly, before they will finally be motivated to act. Repetition builds familiarity which in turn helps build credibility and encourages people to do business with you - also known as the “Know, Like and Trust factor”.

 

How can you achieve this? With regular advertising in a trusted magazine such as On Our Doorstep (over 70% of our advertisers are repeat clients!),  combined with social media marketing, newsletters, direct emailing or even a leaflet drop. 

 

Important! Ensure your website and social  pages are up to date, as the majority of people will research your business online before deciding to buy.

 

If you would like more information about promoting your business locally with On Our Doorstep, get in touch with us. We offer magazine advertising, social media marketing and leaflet distribution.

Email: susie@onourdoorstep.co.uk

 

what we do

Affordable and effective advertising for local businesses.

 An entertaining mix of local features, a guide to What’s On, competitions & much more to local residents.

 Leaflet Distribution, Social Media Marketing and Design & Print services

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 Affordable and effective advertising for local businesses.

 An entertaining mix of local features, a guide to What’s On, competitions & much more to local residents.

 Leaflet Distribution, Social Media Marketing and Design & Print services

On Our Doorstep, an indispensable community magazine providing:-

On Our Doorstep

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