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Top Five Social Media Content Tips​

Business Marketing Tips by Monton Business Group

We asked local networking group, Monton Business Group, to share their top tips on how local businesses can plan their social media content, ensuring they run interesting and engaging posts for their audience to read.

1) Write your content out in advance

It’s super helpful to create a calendar on a Word document for example, so that you can write posts in advance. You don’t have to post every day – posting content every few days, or even once a week is enough, depending on the type of business you have, the number of products/services you sell, and if you have enough content stored up.

2) Create bespoke graphics

Use platforms such as Canva.com where even on a free account you can design your own bespoke images. However, there are also lots of templates you can use which allow you to change the colours to match your own brand. Make sure you add your logo on to all of your graphics to generate brand consistency with your followers.

3) Share informative and engaging content

Mix up your content to include the benefits of using your business as well as examples of customer reviews. You can even promote the services of your customers on your social media! Use national holidays and events to help generate engaging content, for example can your product or service tie into Mother’s Day? Alternatively, simply put out a post wishing your followers a Happy Mother’s Day! Use an online ‘Social Media Calendar’ to find out about special days in the month that you’re planning your social media content. 

4) Use a social media scheduling tool

Whilst Facebook and Instagram allow you to post to both platforms through their built-in social media planning and scheduling tool, other more dedicated software such as Hootsuite, Buffer and Later allow you to schedule content to all your social media accounts simultaneously. Some of these planning tools offer a free month trial so be sure to utilise this and get yourself set up and in the rhythm of pre-writing and scheduling your social media content.

5) Connect and engage positively on social media

Don’t just churn out content without engaging on social media. Make sure you are following your customers and contacts (who in turn will follow you), as well as regularly ‘liking’, ‘sharing’ and ‘commenting’ on their posts. If people are engaging on your posts with replies and comments, it is good practice to continue the conversation by liking their comments andresponding with an answer to a question they might have asked, or even a simple ‘thank you’ for kind words they may have said about you or your post.

For more business advice from local companies, come along to a Monton Business Group networking event on the last Friday every month. 

Visit montonbusinessgroup.com to find out more and to register your details. 

Follow us on Facebook, Instagram and LinkedIn. 

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