the perfect time to advertise locally
Why NOW is the Perfect Time to Advertise Locally
Recent studies have shown that people are shopping locally more now than ever before.
Over the last year, the way we live and shop has dramatically changed.
Working from home and home-schooling has kept us, and our spending, local. We’ve become more community focussed and are keen to support our local independent businesses through these challenging times.
At the end of 2020, Visa released key findings from its study carried out in partnership with Cebr (Centre for Economic & Business Research). They found 3 in 5 shoppers were worried independent businesses would not survive, 4 in 5 said they were shopping local as much as, or more than before the pandemic.
• 54% of Brits surveyed said it’s important to them to shop locally because they know how much their custom means.
• 43% said they get a boost of happiness when they support local shopkeepers.
• 49% of consumers believe that local businesses contribute to their community by employing local people, making the area into a nicer place to live (39%) and keeping it vibrant and buzzing (38%).
Similarly, Mastercard found 66% of shoppers in the UK are now more likely to shop in their local communities than they were a year ago. They have a new found appreciation of their communities and local shops since of Covid-19. 49% of those surveyed said their increased love for shopping local is to help local communities bounce back.
If you are a local business owner, it has never been more important to advertise locally, with more people opting to buy local, restrictions on how far we can travel and having a ‘captive’ audience. Promote your business to your local community online, via social media, with leaflet drops or in magazines such as On Our Doorstep. Maximise the opportunity and goodwill of the local residents to support you.
The value of Door Drops during Lockdown
During these uncertain times, businesses, charities, local authorities and the NHS need to be able to communicate with the public. Magazines and leaflet drops remain reliable and safe mediums for organisations to display important messages, updates and even provide reassurance to people during this period of lockdown and social isolation.
For businesses who are still trading, door drops can help them communicate with households who may not have access to online services, as well as older and more vulnerable people who are less comfortable with technology. These mediums can also help contribute to a sense of normality for people, finding out what’s going on in the local community, to stay informed and in touch.
(source DMA: Data and Marketing Association)
Here at On Our Doorstep, we have managed to keep publishing over the pandemic, helping businesses to promote their services and stay in the minds of the local residents, plus sharing community news with our readers. With more people at home, readership has definitely increased.
If you are a local business, organisation, charity or a community group that would like to be part of our next issue, please get in touch: