7 ways to Stay Connected to your Clients
Following the announcement on Thursday that Lockdown has been extended for another 3 weeks, we thought today would be a good time to share some Marketing tips to help your business stay ahead during these uncertain times.
If you haven’t done already, now is definitely the time to focus on your Marketing; keeping existing clients happy, reaching out to new ones and increasing your visibility in the local community.
We have put together some tips to help your business stay ahead during the Coronavirus Lockdown.
To keep it bite-size, we are focussing on Existing Clients for today.
7 Ways To Support Your Customers And Stay Connected
1) Keep Your Customers Informed
Have you sent out a Coronavirus statement? Let clients know how the lockdown has affected your business. Are you temporarily closed or able to keep trading, have you changed the way you provide services, are you able to still plan projects via email/online, what services can you still provide etc….
Let them know are committed to supporting them.
2) Share Advice
Think about how the Coronavirus may have impacted your customers; can you share tips and advice within your field of expertise to help them? You can become a positive presence in these uncertain times by sharing uplifting and constructive advice.
3) Calling Elderly or Vulnerable Clients
If you have such clients, a short phone call to check in would be most welcome. Being isolated for so long and devoid of human contact can cause a lot of anxiety and take it’s toll on mental health. Not everyone has relatives nearby to help. A quick hello and "can I help" will go a long way.
4) Connect with Major Clients via a Gift Service
If you have had to put substantial projects on hold, why not make a gesture of goodwill and send a gift to demonstrate your commitment. (You may like to send a small gift or grocery delivery to any elderly or vulnerable clients).
5) Keep Communicating
Whilst we are uncertain when we will get back to 'normal', keep in touch with clients via email or phone call. Let them know what is happening on your side, that you are here to support them and give your clients a chance to be heard and to give you feedback.
6) Share Your Business Developments
You may have been able to adapt the way you deliver existing services, or have introduced new ones over the lockdown. For example, local restaurants are offering a takeaway or grocery delivery service, some businesses are conducting meetings online via Zoom, salons have focussed on selling beauty/hair products whilst closed, some have launched online courses, therapists can offer phone/online therapy sessions.
Keep your clients updated and let them know how your new services can help them.
Share via email, newletters and social media.
7) Engage on Social Media
Now is the time to optimise your use of Social Media to stay in touch and support your clients. We are all on it so much more - it's our main source of community information and communication.
Share their posts, like and comment on them, send them messages….
Respond in any way you can help, let them know you are here to support them.
We hope you find these tips useful - we will post more tips next week!
Photo by Tim Mossholder
Stay Safe • Stay Healthy • Stay Positive • Stay In